They buying off the Maxxis site is a joke, like Rob said nobody is going to pay $800 for a set of tires when the racer cost is half that, even after mark up by the team. I think people are missing the market altogether, with the exception of Interco. Make the stickies available to everybody, charge more than the race teams pay, but not $800/tire I think people would pay $450-$500/tire, but over that is crazy.