Plus they have a sweet concession setup with some bomb-ass food on top of the hill! Definitely a great park!
The thing about planning rides is if there is a ride planned and marketed, it's more likely to acquire people's attendance rather than just being open and hoping people will show up.
"Hey man, where you wanna wheel this weekend? .....I don't know bud, you know they are having that ride at Hale Mtn, maybe we should go there....looks like a lot of folks are going to be there."
rather than..
"Hey man, where you wanna wheel this weekend? ....I don't know man, there's 4 or 5 places all within a 2 hour drive from us, nothing specific going on at any of them, just pick one."
You don't have to spend any extra money to plan rides, there doesn't have to be a badass competition or a band playing that evening, just an event used as an excuse to get folks together in the same spot to do some wheeling.